How do small business owners lay the groundwork for an effective digital marketing strategy?
Start with the digital marketing basics
The DIY instinct is at the core of most small business owners, and when it comes to digital marketing, many of the basics can be handled in-house. With that in mind, here are the first four things you should do to get your digital marketing operation off the ground.
1. Claim your business listings
Many online service providers like Google, Bing, and Yelp offer free listings business owners can claim. Start by going to these sites and updating your business’s name, address, phone number, and other important information. The more listings you claim, the more likely you’ll be found when someone searches online.
2. Start a blog
Companies running a blog get 55 percent more web traffic than their competition. It’s hard to argue with those results, right? As you’re blogging, remember to limit your posts to content that is both topical and relevant to your business so that visitors will return to your site on a regular basis.
3. Get social
Research shows that 90 percent of young Americans and 65 percent of adults are regular users of at least one social media channel. That’s a huge potential pool of new customers for your business. To reach them effectively, make sure your posts are both timely and interesting for your followers. Also, resist the urge to oversell. Social media users want to interact with brands on a personal level, so try asking questions or starting conversations with your audience.
4. Consider a PPC campaign
Pay-per-click (PPC) ads put your business directly in front of consumers as they’re searching the web. When implemented correctly, these ads will raise your visibility and drive qualified traffic at the same time. Both Bing and Google have their own PPC platforms that anyone can access, but the process can be overwhelming for less experienced users.
Once you’ve incorporated these tasks into your regular workflow, you’ll have created a foundation that will drive new revenue to your small business.