Which Media is Performing Well for Video Content?

Facebook native videos generate 530% more comments than YouTube


Quintly’s latest study involves the analysis of 187,000 Facebook profiles and over 7.5m Facebook posts from January to July 2017.

Alongside the discovery that 92% of these profiles used native video, it was found that Facebook native videos resulted in 530% more comments than YouTube videos.

Cementing the power of the platform, Quintly also found a 477% higher average share rate for Facebook native videos, and a 168% higher average interaction rate compared to YouTube videos.

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